If you do nothing else for your business on social media, creating a Facebook Page is one of the easiest and most effective actions you can take to reach current and prospective customers. Not only is Facebook one of the largest social media platforms, but Facebook Pages offer many opportunities for organizing information about your business in one place, including spots for contact info, photos, hours of operation, regular updates, and more. Coupled with the fact that many people already have a familiarity with Facebook from using it to connect with others personally, Facebook Pages are a feature that is useful and relatively easy to navigate.
For this action item, consider taking some time this week to set up a Facebook Page (the whole process should take you under an hour once you have all your business information organized) or update your business’ Facebook Page if it’s been a while.
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