When setting up your Facebook page or Instagram account, don’t underestimate the importance of your page title or username. Your username should be clear and concise, in order to communicate the nature of your account and make it easy for people looking up your business or organization to find you.
For this action item, take another look at your username. Ideally, it should be as close to your business or organization name as possible. (For example, if you run a bakery called The Seaside Bakery, using theseasidebakery as your username would be a good call.) Add symbols or numbers sparingly, and only if absolutely necessary. It will be far easier for potential customers to find your account called theseasidebakery than the-seaside-bakery-!2005.
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