If you’re running low on ideas for social media or marketing campaigns, consider collaborating with another small business or organization! A collaboration can mean double the exposure and excitement, but with less of the work of a project that you might run on your own.
For this action item, consider reaching out to another small business or local organization about how you might collaborate. Some great examples include local restaurants or food trucks offering pop-up eateries at breweries or events, a boutique featuring clothing made by local seamstresses or knitters, and a donut shop donating the sales of a specific donut to an organization. Just make sure you’re mentioning the business or organization you’re collaborating with on social media–that way, you both get even more attention!
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