One of the main barriers to not posting frequently on social media is not knowing what to post about. But if you run a small business, the chances are that content ideas are right under your fingertips. Think about product features, fun facts, staff interviews, special promos, new offerings–all of these things are exactly what you should be posting about, but sometimes, you might not have that information immediately available.
For this Action Item, try taking some time to consider what info you need to gather in order to post more on social media. Maybe you need to get some quick tidbits from your employees so you can post an employee feature once a week. Or perhaps you need to take additional product photos so you can showcase them. Or maybe you need to look ahead to see what holidays and special events are coming up for you to build promotional material around. Once this information is organized and readily available, it will be that much easier to share on social media!
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