It’s easy to get overwhelmed by social media simply because you don’t know what to post. Social media requires frequent updates–some of the most successful accounts are posting new content several times a day. While you don’t necessarily have to be posting that regularly to see success, it can make things much easier to plan out what you’d like to post in advance, so you’re not scrambling for content at the last minute.
For this Action Item, try planning out the next week or two’s worth of posts. That could mean taking photos, writing content, researching hashtags, and scheduling posts on scheduling platforms. It might seem like a lot of work up front, but it can save you time and stress in the long run, and it can also help you produce more engaging content. When you’re not hurrying to throw something up on social media last minute, you can be more intentional and informative with your writing and visuals, and you can also plan out campaigns so that your social media content builds off itself.
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