You might think a lot about who is Liking and commenting on your posts on social media, but how often are you interacting with other people and business’ posts? While you want to remain professional in your interactions on social media, there’s nothing holding you back from engaging with other posts as a business–and sometimes, it can even be helpful for your own account. (Certain platforms, like Instagram, will look favorably on accounts that are active across the platform, which can result in more engagement on your posts.)
For this Action Item, consider taking a certain amount of time each week to interact with other posts on whatever social media platforms your business is on. Maybe that means searching relevant hashtags on Instagram and Liking posts from businesses in your area, or following pages on Facebook of businesses that are similar to yours. Not only is it nice to offer your virtual support, but in actively engaging, you can gain inspiration from other posts about things you might want to try yourself!
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